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Newsmakers

Local news tends to be generated by the same organizations week after week.  These organizations include village governments, school districts, little leagues, Houses of Worship, dance schools, Chambers of Commerce, etc.  Typically, these organizations sent in their own news stories via email, sometimes with digital photos as attachments.  The local news paper editor has to review the story, and reformat for printing; fifty percent (50%) of the time newspapers are printed using Quark Express, and rest of the time using either inPrint or PageMaker. 

Our services offers the local newsmaker a web form to submit the news story, which standardizes the input form, so that that local news is already formatted to go directly to Quark Express, as well as placed into the mobile alert input queue for the matching subscribers. We also offer HTML output and can automatically generate web sites to display local calendars and for local news that is not otherwise put onto the web.

      1. Vastly improved way to reach an engaged local audience.
      2. The ability to target news release to exactly those who want to see it.
      3. For non-profits, a greatly improved ability to sell out charity events and fundraisers, as local consumers who want to can opt-in to receive information about events with live music, dancing, or public performances.
      4. Reduced cost of communications, as all our newsmaker services are free.   
      5. The ability to market their events to a slightly expanded geographical range.  For example, a newsmaker promoting a children’s event in Garden City, can enter than event into the community calendar, and people in the adjoining communities, could also receive notice of that event if relevant. 
      6. For universities, an efficient method to reach the local community outside the college itself.
      7. People in the community will get the information much faster, as they no longer have to wait for the next weekly news cycle, but rather will see the targeted news and event notices in real time.  Up to now, much community news, even timely news, does not get disseminated until the next weekly edition comes out.  

The only thing a your organization needs to do to be able to able to have your news reach local consumers on the mobile phones, is to send your news to your local newspaper via one of our web pages, as opposed to email.  This will allow you to add not just the text of the story, but also specify the age and gender to whom this article or event or notice might be appropriate to (such as boys between 13 and 17) or those who are interested in live music, or Latin dance, or classes.  In some cases the alerts will go to all subscribers, such as a notice of water contamination.  You can see a sample news submission page by clicking here.

To begin using Smart News Submission, contact your community newspaper editor, or write to info@hamletmedia.com

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